top of page
  • Writer's pictureMellyn costello

Unleashing Your Creative Potential: Create a Graphic Design Branding Passion Project

Graphic design is an art form that allows us to express our creative potential. It is a way to communicate, solve problems and convey messages visually, and it has become an integral part of our lives.

If you are someone who needs to create portfolio work or get more clients in your ideal design field, then starting a passion project could be the perfect opportunity for you. In this article, we give you tips to help you get started.

Who is Your Ideal Client and Who Is Their Target Audience?

Beyond being enjoyable, the purpose of passion projects is to highlight your abilities and cater to a particular audience. Knowing who your ideal client is and their needs will help you create the most effective designs for them, ensuring that you are working with the clients you want.

Treat the passion project as a client. Start your research by examining who the target audience for your ideal client is;

  • Who are they trying to reach?

  • What are they offering their audience?

  • Analyze the demographics, age, gender, and interests of their target audience.

Additionally, you should research their competitors to find out who they are targeting and what tactics they are utilizing. You can produce designs that stand out from the competition by comprehending the needs of their target audience and the tactics used by their competitors.

What Brand You Are Designing For?

Now that you have an ideal client and a better grasp of their needs. Create a fictitious corporation.

  • Who is this fictional company?

  • What services do they offer to their clients or customers?

  • Keep in mind their personality, vision, and mission.

  • With this information create a prompt and identify the assets they seek, such as brand identity, website, social media, advertising and marketing assets, packaging, products etc.

What Should Be Included in a Branding Passion Project?

As was already stated, treat this project as a client. A client would want to know what direction you believe is best for their business before the design begins.

Make a brand strategy and direction presentation based on your findings. The presentation must contain

  • Recap of your research

  • Determine the key requirements and develop a branding strategy.

  • Make two mood boards that represent two possible visual paths.

The design process starts as soon as the direction is chosen.

  • Start with the brand identity, which consists of the primary, and secondary logos, and sub-marks, as well as any design elements, patterns, or fonts.

  • Include resources like mock-ups, image direction, and social media samples.

  • You could also add packaging, marketing/advertising materials, and website examples.

  • Finally, all of that information should be included in a complete brand proposal.

Extra Step: Create a brand guideline


Passion projects highlight your abilities and show clients how you can use your branding knowledge. Before you even begin, the clients will be able to see how detailed and well-thought-out your process is and will have a better idea of what it will be like to work with you. Additionally, your stunning creations will speak for themselves.

1 view0 comments


bottom of page