.png){kind=logo}
SETTING MIND IN MOTION
OVERVIEW
The owner of Setting Mind In Motion found herself in a new chapter of her life, her kids had moved out and she was deciding if she wanted to change careers. With all of these decisions and changes always being on her mind she found that her mental health was suffering. She started researching and found that she was not alone. That is when she decided to switch career paths and start Setting Mind In Motion.
MY ROLE
My role in this project was to create a complete brand identity, which includes:
Logo & Design Elements
Fonts
Stationary
Website
Package design
Digitalizing Product Designs
Social Media and ads
LOGO
Setting Mind In Motion goal is to help their customers think positive thoughts in the morning and at night.
It is important that the logo help represent that goal and a circle is a good representation of continuous thoughts.
The double MM in the center is a representation of the mind always in motion. The subtitle of Setting Mind In Motion is "Connecting your heart mind & soul." The motion of the MM also looks like a EKG.
BUSINESS CARD
The client wanted the brand to be simple, clean and modern. She wanted to only use the colors black and white. We agreed that keeping the colors simple and only having a few elements like the double M would help achieve the look she was envisioning.
SOCIAL MEDIA
Social media is extremely important in business and because of that, these design especially at the launch of the brand were crucial. A business's first social media posts are letting the customers know who they are and what they can do for them. For Instagram specifically we focused on the page's feed and played with the fact that the brand colors are black and white.
PRODUCTS
The products were designed by the owner of Setting Mind in Motion and I helped bring them to life digitally.
PACKAGING
The client wanted the brand to be simple, clean and modern. She wanted to only use the colors black and white. We agreed that keeping the colors simple and only having a few elements like the double M would help achieve the look she was envisioning.
